Cocoa Pugh is a Certified Coach Practitioner, mentor, and the Founder & CEO of Go Be Her University—a personal development and coaching brand dedicated to helping rebuild identity, heal from past experiences, and step boldly into purpose.

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With a life rooted in service, Cocoa has spent years supporting others through both her professional and personal journey. Her background includes working in healthcare, mental health and cosmetic services—experiences that deepened her understanding of emotional wellness, resilience, and the importance of a holistic life.

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Beyond her professional work, Cocoa’s heart for people extends into her local church as a leader, as well as her community doing outreach and evangelism. She serves as a loving wife, a resource parent for children in foster care and is a foster-to-adopt parent who has cared for multiple children and adopted two. Her lived experiences have shaped her compassionate, real, results-driven approach to coaching and mentorship.

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Cocoa is also an author of The Journey to Becoming Her: From Broken Pieces to Purpose, a powerful and transparent reflection of her personal journey through identity, adversity, healing, and transformation. She is also the author of Go Be Her: 1 Month Guided Journal: Becoming Her Daily.

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Through Go Be Her University, Cocoa equips individuals with the tools, structure, and support needed to break cycles, renew their mindset, and become who they were always meant to be.